Category Archives: web design

Web Design in Multiple Languages

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Following up on our last article, where we discussed designing different websites for different countries, languages or sensibilities. Let us now discuss the important reasons/benefit of having a website in multiple languages.

The internet is growing daily and every businesses and individuals use it as their focal contact point. People source out products, service and information from the internet. To move ahead of the competition and the rat race web designing in ultiple languages will give the required boost to acquire new clients and achieve higher sales volume in every progressive month. In the next few years to come, designing a website in multiple languages will become a necessity to be know as an international company.

1. English is no longer the dominant language.

Agreed, that the internet started off as an invention by english speaking people and for long it was dominated by the english speaking users and their websites. Even the users visiting their websites were the ones who used to speak english. But now, the times are changing, with the PC penetration increasing day by day and the prices of computer hardware falling very sharply more and more non english speaking nations are getting access to the internet, the day is not far when the non english speaking users will outnumber english speaking users.

So, you need to develop your website in languages other than english as well.

2. Low Budget Marketing Tool

Doesn’t it make good business sense to communicate with a lot of potential customers who have been ignored till date just because of the language barrier. You can develop a multi lingual website and target this potential customers, at just fraction of a cost. There is not additioal amrketing expense, other than the transational charges and you reach a whole new lot of potential customers.

3. Get New Customers

This is not rocket science, if you design a website in various languages, you will be able to reach out to more people, more potential customers, and more potential customers mean a high chance of converting them into your customers. Which company in the world does not want new customers. Your multilingual website will help you in getting new customers. If your website is developed in my mouther language or my national language, I will be obviously attracted to your website than other websites.

4. More Languages mean more sales

The number of additional languages that you add to your website is directly proportional ot your sales figure. If an additional language gets you 5 new customers, than it means that if you add 4 languages you will have 20 new customers, and the investment going into each additional language will be just minimal.

5. Customer Care

If your website is developed in my local language or my national language, I would certainly feel that here is a company who is concerned about their customers. This company here have its website in multiple languages takes an effort to communicate effectively with it’s customer. A website design in multiple language will signify the fact that you care about the customer even before doing business, and they will want to do business with you.

6. Faith

People can easily trust and put their faith on company/people who speaks their own language. When you are targetting various countries, it makes business sense to develop a trust & faith ration with this new potential customers and make them to buy from you, as they know that they are buying from someone with whom they can coomunicate in a common language.

7. Run ahead from competitors.

This is the real gem of any business. If you think ahead and work ahead of your competitors — you’ll beat all of them. So, get your web design in multiple languages and get ahead from your competitors.

8. Respect different cultures.

If you make a website with different languages. make sure that you get the grammar and languages in the roght shape. Probably, get the translation done by an expert. This will ensure that you know and respect different languages, cultures and sensibilities.

9. Multi National Company.

To be a multi national company, it is absolutely necessary that you communicate with different people in different companies, in their own language respecting their culture. If your website reflects, nothing like it !

10. Local Search Engines

For english speaking users, Google and Yahoo are the most famous search engines, but there are various local search engines which non english speaking users prefer and use daily. If you have a website in multiple languages, your website will be indexed in this local search engines and a very good chance of tapping these markets is in your hands. Unless you have a website in the local search engines language, your website will not be indexed in it.

Additionally, leading search engines are also seen to develop their websites and index in different languages of the world. This step of theirs is aimed at increasing the user base. So, develop your website in multiple languages and reap the benefits of the same.

Web Design Temple, is a web designing company which can expertly handle and design web sites in multiple languages of the world like french, arabic, italian, spanish, russian, japenese, chinese, korean and many more.

Typography in Web Design:

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Typography in Web Design:

A very important but often underplayed element in website design is web typography.  Typography itself is as old as the earliest writing systems and has since developed into a very specialised field.

Typography originated after the invention of printing from movable type in the mid 15th century and has come along way since then. Today we find a large number of typefaces on the web.

How you approach typeface in your design, will either enhance or diminish the visual impact of your website. Function and aesthetics are intrinsic in web design and how well your design works is just as important as how it looks.

New liberty in Web Design: sIFR Text

Creative uses for typeface in web design were limited until recently. Today’s new operating systems have made it possible for website designers to move away from the limitations of using standard system fonts.

Scalable Inman Flash Replacement, better known as sIFR text are giving many website designers creative leeway. In simple terms, sIFR text is a flash rendering technique whereby designers can replace on-screen text elements with flash equivalents. In order to display correctly on someone’s web browser, sIFR requires the following: JavaScript and a Flash plug-in.

sIFR allows website headings, pull-quotes and other elements to be styled in whatever font the designer chooses. It is Search engine friendly and will display the website content as text and not an image.

Important Typeface Tips:

The web is saturated with tips on website design and typography. Here are a few tips that can help you with the choice and placement of your typeface in web design.

Space:

Take note of the line spacing/ leading that you give your text. The space between your words will impact the readability of your copy.

Colour

Consider the colour of your design and choose the colour of your text accordingly. The colour of your text should neither overpower your design nor be consumed by it.

Font Size:

Consider the theme and style of your web design and choose the font size accordingly.  Certain typefaces have been designed as small fonts and will therefore not have the same effect if it is too big.

Take into account that your text size should be readable to different users who are making using different browsers and technologies. Don’t make your text too small or too large.

Legibility

Take your user into account. The emphasis in web design today is on user-centric design. Remember that your website is there to communicate information. The objective is to encourage people to read the information on your site.

Too many fonts

Don’t use too many fonts throughout your website, rather make small adjustments to the existing font. This will help you to maintain a sense of continuity throughout your design. We suggest you use two types of font at most.

Font-smoothing

Any windows operating system lower than vista, does not apply “font-smoothing” as a default setting. This could radically change how the viewers see your text.

Essential Features of a Good Web Design

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With the invention of computers, these days web designing has become another booming industry. Web designing has gained immense popularity, websites are considered as an important source of providing information. Every business concern these days has a website; websites can also be said as a very good source of advertising about the company their product offerings and other information with concerns to the company. It has become a recent trend in many business houses to do business on online basis. So in order to get good results through the website it is important that web designers make very nice, clean, professional-looking web- pages. This article is going to explain about the essential features of a good web design. It is a very easy to design a nice, professional looking website, even if the companies do not possess much experience in the field of web design. The difference which would exist between the beginner web designers is the elimination of some of the basic features which are of vital importance for a good web page to give a good appearance in all cases irrespective of the different search engines.

The features of a good web design are as follows:

The major components which should be kept in mind in the formulation of a good web page are text, navigation tools, links, graphics and General design. These tips would be a handy tool for the beginner web designers.

Web designing requires creativity along with some handy rules which have to be considered. The text should be aligned in such a way that it is not interrupted by the background. The font size of the text should be big enough so that it does not cause any strain in reading. Be sure that information provided is in proper hierarchal and clarity of the idea behind writing must exist.

Text and Images must be strategically added on the web pages through effectual website design. Browser compatibility is as well a key need that must be dealt with during web design creation stage. For that reason website development process must make sure that a balance is maintained between the text and the images.

Navigation is a consistent process through the web site, these bars act as a clue to where the visitor is. So the buttons used for navigation should be clear and easy to understand. In case there is usage of frames then there usage must not be obtrusive. Incase the site you are designing is a very large one then it would be better to have a site map for easy search results.

As far as the links usage is considered the link colors must be set in such a way that there is proper coordination with the background color. The links are underlined so that they facilitate clarity in understanding. The graphics in the page should be such that the buttons are not too big, it is always better that each graphics possess an alt label facilitating the purpose of easy understandability. Use background safe colors for graphics and background. So while designing a web site keep the following tips and boost yourself to get good web design.